MotoRepublik wanted to create a space for their Hub UnConference that represents the theme "Women Create Worlds" in a creative and playful manner. It's seen as the gathering point for the nation's generation of curious creatives, entrepreneurs and bosses.
The visual identity of this campaign roll-out was driven by the client's desire to create a vibrant space where women could meet other like-minded, talented female innovators and get inspired through potential collaboration, or simply just to mix, mingle and cultivate new friendships within similar industries.
The campaign's identity incorporates the use of colour and collage to lean into a sense of spontaneous creativity and collaboration.
CAMPAIGN ROLL-OUT
Facebook home page.
The collage elements are ideal for stop-motion GIF's and grid posts on Instagram.The animation style is essentially playing on the festival's incentive of mingling with various other individuals in different industries - like the different elements of the GIFs interact with one another to ultimately create a full picture.
OUT-OF-HOME ADVERTISING
APP - Design + USER-EXPERIENCE
WEBSITE - Design + USER-EXPERIENCE
